Celebrating the Art of Drinking
There are countless theories on what defines art: "A discovery and development of elementary principles…into beautiful forms" (Frank Loyd Wright), "An expression or application of human creative skill and imagination" (Wikipedia), or "…when one person expresses feelings by certain external indications." (Tolstoy)
But here at Cute Booze, we share Elbert Hubbard's philosophy of art. "Art is not a thing. It is a way." (1908)
Cute Booze celebrates the art of drinking by promoting the quality of drinking alcohol instead of the quantity. When a woman drinks, it is the journey that is to be celebrated. The crispness of a cold Chardonnay. The slight sweetness of a good Sangria. The warmth of an afternoon sun. The spiciness of a good rum. The laughter of friendships. The journey or way of the drink is what one must savor and enjoy. After all, it was the art of drinking, not the art of being drunk, that is to be celebrated. And, like all good art, perhaps the most sought-after quality is its uniqueness. Once there's too much it becomes common. And let's face it, when something's common, it's cheap.
So unless you want to feel like a disjointed Picasso, celebrate the art of drinking the Cute Booze way…. wisely.
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